
Gary Vaynerchuk says that LinkedIn is the most underutilized social media platform with the most opportunity right now. Only 1% of users post on LinkedIn, so great posts get outsized shares of impressions.

LinkedIn is the #1 social network for business professionals—flooded with active CEOs, executives and employees in countless industries looking to network, discover new services, recruit and partner.

All the connections and followers you gain stay with you forever, like an email-list that's always updated and active. You can always message your connections for free and share new services with them through posts.

Companies with popular CEOs and leaders drive more free inbound leads and recruits. For example, brands like Tesla, VaynerMedia, Gymshark, Gong, ClickUp, Goop and Virgin are able to spend far less on recruiting and marketing.

